Always judge a
Creative Director
by their hat.


– Clinton Lugert

CLiNTSPiRED ADVERTISING

Working off strategy, a background in sociology and a relentlessly curious nature - I make stuff up.

I'm lightning in 
a bottle, baby.

Gotta hire me

the right way.


- Clinton Lugert

CLiNTSPiRiNG BRANDING

I love swimming in the headwaters of creative concepts. You know what I mean?
I'm talking about giving birth to brands - but in a metaphoric way.
Anyway, here's some solid examples.

My genius is
29% recreation
and 71%
compensation.


- Clinton Lugert

CLiNTSPiRATIONAL VIDEO

When the job calls for it I write, shoot and edit. I'm also a horrible actor, so that never comes in handy.

ACP • Life Isn't A Fairytale

• Shot by M&D Media  • Producer & Voice Over: Amanda Day

Zoetis • Long Live The Horse

• Writers: Carol Henderson & Scott Jorgenson  •  Agency: Colle + McVoy 
★ AdFed "The Show" Silver  •  ★ Effie Finalist

Medtronic • Clear

• Voice: Amanda Day  • Client: Morgan Berg

3M • 55,000 Ways

• Voice: Dessa  • Writer: Scott Jorgensen  • Agency: Space150

Mosaic • Dirt Smart

• Voice: Toussaint Morrisonn  • FX: Gaardhouse  • Agency: Modern Climate 

Bremer • Brand Video


• D.P.: The late, great, Jonathan Chapman

• I take no blame for the V.O.

So Right • Really Real

• Writer & lovely voice: Kevin Hughes

Twin Cities Film Fest
• Take a Seat

• Collab w/Angie Schoemer, 
Zechariah Thormodsgaard, & Gary Lo

Wiha Tools
• Language of Performance

• Writer: Bill Eckloff  • Agency: Six Speed

Artspace • Boxing & Ballet

Bisquick • One Wise Mom

• Agency: Campbell Mithun  

Meat & Greet

Focus Groups & Big Meetings:

None of us

are as dumb

as all of us.


- Clinton Lugert

Share by: