Arlo

THE PROBLEM

• The best smart security system on the market isn't getting the attention it deserves.
• Heavyweights Google & Amazon just entered the ring. 

THE PLAN

Other security systems sell one thing, fear. To differentiate ourselves we wanted to sell a positive benefit of having these systems. Peace of mind. Freedom. 

• Arlo's voice is placed in the aspiration places that inspire adventure. Travel magazines and blogs, airline websites and airports. 
• The imagery is always from the point of view of following someone, a guide or maybe yourself, out of your house. 
• When possible, matching the product feature, to a benefit of that travel plus matching the ad placement to the destination.