PATHWAYos is a novel tool built to help guide students to alternative secondary education and work programs. But first it needed a brand to build on.

THE CLiNTSPiRATiON

They say the word career shares an etymology with the word careen. So in the interest of giving a feeling of control, the brand offers a different perspective to see the potential paths before you. Paths that only reveal themselves from a certain point of view. It jams with the name so well it hurts.