Those Who Can, Duluth

THE PROBLEM

• Their graduation numbers looked bad. 
• U of M D had historically just been lumped in with the U of M Twin Cities. 
  

THE PLAN

The numbers only looked bad because students would get a job before they graduated. A good problem. And then they'd come back and finish with a break. 

• Attract a different type of student than the Twin Cities campus by appealing to the gritty, DIY, up North attitude.
• Have the students and faculty literally make their own statement with their own two hands. Gives some ownership, builds a bond and speaks volumes.

THE RESULT

• We did what we set out to do.
• The City asked us to do a tourism campaign for them. 
• People made some cool stuff.